Interior Branding, is a tool to communicate the essence of your company’s brand identity through the design of your physical environment – which can be a retail space, a day or medical spa, a restaurant or an office. This includes both the tangible, such as the interior design & visual aesthetic, to the intangible, such as the ambiance and mood.
A physical space is a very important asset to influence a consumer. When a client enters your store or spa, you have the ability to create a bubble around them with your brand. You engage them at every touch point and help them develop an emotional connection with your brand. This is your biggest opportunity to create a memorable impression upon your consumer, and to elevate your service or product from a commodity to an object of desire in the minds of your consumer.
This has become a very important investment for all types of businesses in recent years. Many companies who were not typically design-oriented have realized that good design can be integral to developing consumer loyalty, case-in-point Microsoft opening up their own “branded” boutiques after seeing the success of the Apple stores and brand.
Although interior branding as a business strategy has become a phenomenon in recent years, it is not new. In fact, the luxury fashion sector can be attributed to starting it. For years, companies such as Chanel, Gucci, Louis Vuitton and other luxury brands have used design and atmosphere through their stores to convey their own brand identity, differentiate themselves from competitors, and appeal to their target market.